Fitness Tech 스타트업의 엔진역할을 하는 Smart Wearable!! Wearable을 이용한 신사업의 시대의 서막을 예견하는 듯합니다.
Editor’s Note: Christine Magee is an analyst for CrunchBase.
Fitness tech startups are off to the races in the second half of 2014, as venture investors seek to revolutionize the way we work out.
Seed fundings for fitness tech startups have been rising at a consistent pace, and later stage rounds recorded in the past year have boosted the aggregate amount raised to over $200 million – half of which was committed last quarter alone.
Fitbit, Basis Science, and Misfit Wearables – all wearable activity trackers – lead the way for total venture dollars raised in the past four years. Despite the dominance of these major players in the wearable fitness tracking space, the market is quickly expanding.
According to a recent PWC study, 1 in 5 Americans own at least one wearable device, and 1 in 10 use it daily. This is on par with tablet use in 2012, which has jumped to over 40%…
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