머신러닝 기반의 가격 최적화

9.7% 매출 상승효과를 가져온 머신러닝 기반의 가격최적화 알고리즘 사례

(출처: 하버드비즈니스리뷰)

 

 

For details about the research and the successful machine learning tool, see the paper “Analytics for an Online Retailer: Demand Forecasting and Price Optimization” by Kris Johnson Ferreira, Bin Hong Alex Lee, and David Simchi-Levi. The paper won the 2014 INFORMS Revenue Management and Pricing Section Practice Award.