9.7% 매출 상승효과를 가져온 머신러닝 기반의 가격최적화 알고리즘 사례

(출처: 하버드비즈니스리뷰)

 

demand-prediction-2
Schematic of Pricing Software Developed for Rue La La to Predict Demand and Optimize Prices

 

For details about the research and the successful machine learning tool, see the paper “Analytics for an Online Retailer: Demand Forecasting and Price Optimization” by Kris Johnson Ferreira, Bin Hong Alex Lee, and David Simchi-Levi. The paper won the 2014 INFORMS Revenue Management and Pricing Section Practice Award.